Genomic DNA is located in the cell nucleus of eukaryotes, as well as small  amounts in mitochondria and chloroplasts. In prokaryotes, the DNA is held within  an irregularly shaped body in the cytoplasm called the nucleoid. The genetic  information in a genome is held within genes, and the complete set of this  information in an organism is called its genotype. A gene is a unit of heredity  and is a region of DNA that influences a particular characteristic in an  organism. Genes contain an open reading frame that can be transcribed, as well  as regulatory sequences such as promoters and enhancers, which control the  transcription of the open reading frame.
In many species, only a small  fraction of the total sequence of the genome encodes protein. For example, only  about 1.5% of the human genome consists of protein-coding exons, with over 50%  of human DNA consisting of non-coding repetitive sequences. The reasons for the  presence of so much non-coding DNA in eukaryotic genomes and the extraordinary  differences in genome size, or C-value, among species represent a long-standing  puzzle known as the "C-value enigma." However, DNA sequences that do not code  protein may still encode functional non-coding RNA molecules, which are involved  in the regulation of gene expression.
T7 RNA polymerase (blue) producing a  mRNA (green) from a DNA template (orange).
Some non-coding DNA sequences  play structural roles in chromosomes. Telomeres and centromeres typically  contain few genes, but are important for the function and stability of  chromosomes. An abundant form of non-coding DNA in humans are pseudogenes, which  are copies of genes that have been disabled by mutation. These sequences are  usually just molecular fossils, although they can occasionally serve as raw  genetic material for the creation of new genes through the process of gene  duplication and divergence.